Development Work

I was able to bring campus units together with training, central documentation, in-person consulting, and technical tools such as HTML E-mail templates to assist campus units to market donors effectively with enterprise e-mail.

When I started working at Cal, I was put in charge of the Convio E-mail broadcasting tool. A campus marketers tool for e-mail newsletter-style communication. The tool was enterprise in scale, and the learning curve steep. Initially, I provided customer support across campus by phone and in-person consultations. I quickly set up a Drupal web portal for the tool, and curated a set of starter HTML e-mail templates as well as held regular training seminars and user-groups to help campus marketers better understand the power of cloud-based mass email campaigns. Foundational training in the tool was an integral part of the process, which I eventually moved to on-line training through the campus internal training platform.

The Drupal portal featured a tool I developed which turned part of the Drupal site into an HTML e-mail WYSIWYG editing tool. This allowed campus users with little experience with HTML or coding to pre-load a template, and begin working creating a marketing email in a visual way. This lowered the bar of creating great looking HTML marketing e-mail campaigns. It also allowed them to save their work, and come back to, or copy previous e-mails frowm which they could start a new campaign.

With big e-mail databases comes big responsibility. I took that position very seriously as it can have a big effect on the university's image and confidence rating. After many years, the portal and Convio platform were upgraded to a Salesforce-based system of which I assisted in the collaborative acquisition and transfer process.

The system is not publicly accessible.